You are a business owner. You want to reach out to as many people as possible. And not only reach out to them, but also successfully convince them to buy your products or services. How do you do it in this era of digital marketing? You either go for paid ads and/or grow your online presence organically. A good marketing strategy involves a combination of both.
You know your product inside out but do you know how to articulate it well enough to persuade the audience to buy it. Writing and persuasion are totally different skills. Just because you have expertise in the field you are doing business in doesn’t necessarily mean you would be good at writing about it in a way to generate leads.
This is where the content writer comes in with his skills and expertise in writing engaging articles, making persuasive social media posts, writing copy for your paid ads and a lot more. If you are wondering if you should be hiring a content writer for your business, here are 5 reasons you might want to consider:
1) You don’t have time
The most common reason most business owners like you need a content writer is – you just don’t have time! You are busy actually running the business. You got to worry about product manufacturing, providing service to your customer, shipping, customer care, leading your team and the list goes on. With so much stuff already on your plate, it’s obvious that you don’t have time to consistently pump out content.
2) Quality Content
Let’s say you decide to write blog posts regularly on your own for your business. The problem is you can’t just write any generic article to fulfill the obligation of posting articles regularly. The purpose of writing these articles is that you reach as many people as possible and generate a loyal following and eventually generate leads and make sales.
SEO earlier used to mean just using the right keywords and your article would rank higher in the searches. But that’s not the case anymore, Google is getting smarter by the day. More than just mere stuffing of keywords in your article, the article you write needs to be of good quality.
What does it mean to write good quality content? Your article should clearly answer the question the reader was looking for. It should help solve a problem the reader was seeking help for. Your article should be precise and brief. It should be engaging. It should have to-take actions. All of this takes time to learn. It is a skill.
3) SEO
When writing articles you need to incorporate SEO in it. This will help you grow your online presence organically. SEO is Search Engine Optimization. This involves using the relevant keywords among other things. Doing successful SEO is an acquired skill. It takes time to figure out what works and what doesn’t. Learning SEO from scratch and then practising it enough to be good at it and actually seeing results from it is time consuming. You might not have that kind of time on your hands with running your business. A content writer will help you write articles that are Search Engine Optimized so that your article ranks higher among google search results. And that is what you want. Not publishing articles after articles that no one is going to read.
4) Generating leads and sales
Blog posts can be very powerful when trying to persuade someone to buy your product. Let’s say a person has some problem he is genuinely struggling with. He has no idea what to do about it. But he seriously wishes for the problem to go away. What does he do? He googles about it. Let’s say he finds your Search Engine Optimized, well written article among the top search results and he clicks on it. The introductory passage attracts his attention since he can relate so well to the articulate description of the problem he is facing. As he goes on reading, he understands his problem in much depth and with much more clarity. Further he finds ways and suggestions to solve the problem. He, in just a span of one article, has changed from a person who was clueless about how to handle the problem to a person who now knows exactly what to do. As the article comes to an end, you offer him your services that are going to take care of his problem. And he goes for it because that is exactly what is he was looking for – a solution to his problem and you gave it to him! That is the power of a well written and persuasive blog post. It can convince the readers to avail your services to make their own life easier.
5) Writing well
You have the best product out there in the market. The services you provide are top notch. But then say a potential lead reads your article or your social media post. And it has grammatical and spelling errors. That’s going to reflect on the image of the brand. It seems unprofessional. The reader gets the sense that maybe the products and services aren’t of any good quality either just like your writing. And well written articles aren’t just about the basic criteria of avoiding spelling mistakes and grammatical errors. It involves a lot more.
6) Consistency (Fresh Content)
Active sites that receive regular updates are considered more important than static websites, so they rank higher in SEO assessments. This requires pumping out quality content on a regular basis. It also involves updating the old articles keeping the article relevant and up to date. Taking out time to do this daily can be an hassle when you are already busy with handling other aspects of your business. Once you leave this to an experienced content writer, your life becomes much easier. The content writer you hire, will make sure to update any of the old articles as things change with time in your industry. He’ll keep writing quality SEO articles regularly keeping your site fresh, relevant and always ranking high in Google search results. Giving you tons of new visitors on your site everyday. And even if a fraction of them end up buying your product, you’ll get multiple times returns of what you spent on hiring the content writer himself. You take care of the business, the writer will take care of making people aware of your product and bringing them to your website and convincing them to buy your product.
Content marketing will give more returns on your investment than paid advertising. That is, you’ll pay a lot less and earn a lot more. And it is also a very good long term business strategy. Keeping your website filled with continuously updated good quality articles that have good SEO is the best thing you can do to grow the online presence of your business. And a skilled content writer will help you do that.